Statements

• Without advertising all goods cold be cheaper
• Advertisements tell us about what certain products are good for
• Advertisements make people buy things they do not really need
• You can always believe what an ad says
• Everyone is manipulated by advertising
• A really good product does not need any advertising

Questions

• Do you know a really good product that you can’t find in an ad (TV, magazines…)?
• What did advertising agencies find out about when and why people clean their teeth?
• Do you believe that people buy M & M candies because they think these candies will not make them fat?
• Why do a lot of advertisements show rich, beautiful and happy people presenting a certain product?
• What should a manufacturer remember when he needs a name for a new product?

Statements

• Without advertising all goods cold be cheaper
• Advertisements tell us about what certain products are good for
• Advertisements make people buy things they do not really need
• You can always believe what an ad says
• Everyone is manipulated by advertising
• A really good product does not need any advertising

Questions

• Do you know a really good product that you can’t find in an ad (TV, magazines…)?
• What did advertising agencies find out about when and why people clean their teeth?
• Do you believe that people buy M & M candies because they think these candies will not make them fat?
• Why do a lot of advertisements show rich, beautiful and happy people presenting a certain product?
• What should a manufacturer remember when he needs a name for a new product?